Home > Blog > Facebook ad| How to use the Business Management Platform?

Facebook ad| How to use the Business Management Platform?

February 07 2022

Now that you’ve prepared for your Facebook advertising campaign, how do you operate and use the Business Management Platform?Facebook

Create a pixel

The Facebook pixel is a tracking code that Facebook provides to advertisers. Once the Facebook pixel has been installed on the corresponding interface, it will be possible to collect information about what users do when they enter the site.

Add a homepage

You will need to add the appropriate administrator to your Facebook profile before you have permission to add a page.

Add an advertising account

If you have applied for a corporate account through a reseller, you will need to go through the reseller’s back office in order to tie the ad account information into the business management platform.

Add users and assign permissions

Allow multi-task and multi-role assignmentsAllow multi-task and multi-role assignments

If you have more than one Facebook advertising account, homepage, etc. to operate, you can assign different people to manage them accordingly. The Business Management Platform allows for the assignment of tasks and multiple roles.

Preventing data loss

Nowadays, it is not easy to create multiple accounts to manage accounts, because there are problems of data loss or inability to operate ads due to the blocking of individual accounts.

In order to prevent these problems, it is advisable to authorize as many Facebook personal accounts as possible when creating an account for the business management platform. This way, even if you only have one account left, you will still be able to operate.

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