Home > Blog > Facebook ads | Do you know PPE advertising?

Facebook ads | Do you know PPE advertising?

January 11 2022
Jolian

In the case of Facebook ads, different advertising targets show different advertising effects. What are the differences between PPE ads?

What is a PPE AD?ppe ad

PPE is Page Post Engagement. PPE ads are post-campaign ads. Interactive content includes likes, comments, and shares.

The ultimate goal of PPE advertising is to interact with the audience, and Facebook can use these interactions to find out which product messages are the most interactive and which are of the most interest to users.

Advantages of PPE advertising

  1. Social proof can be collected

Products can be tested through PPE ads to find highly interactive product information; PPE ads can also be used to collect user likes, shares, and comments to increase user trust in the product.find highly interactive product information

  1. Low price

PPE ads are more suitable for product testing due to their lower cost of 1000 person-to-person displays, but the results of product testing cannot rule out the fact that some audiences have actually done it.

Disadvantages of PPE advertising

  1. Low conversion rate

PPE ads can reach most users with a low price, but this is a double-edged sword. And PPE ads can’t get targeted recommendations from the data they find by interacting with their audience, resulting in a low conversion rate.Low conversion rate

  1. high interaction rate ≠ good sales

PPE ads don’t have a sales goal, so Facebook only optimizes ads based on audience interaction, and high interaction doesn’t necessarily lead to high sales.

  1. high play ≠ marketing success

A post with a high number of views or a video advertisement with millions of views may seem exaggerated, but the cost is not very high when measured by the cost of thousands of views, so high views do not represent the success of marketing.

If your ads translate well and your audience loves your product, there’s no need to advertise for the PPE.

However, no matter what type of advertising you’re doing, it’s advisable to do a little testing. Data is the only way to know if an AD is working.

Also read
Ready To Get Started?

Don't waste another minute.Do more with ClonBrowser and start saving more time.

Register for free
准备好开始了吗?

不再浪费一分钟。使用ClonBrowser做更多的事情,并开始节省更多的时间。

免费注册
準備好開始了嗎?

不再浪費一分鐘。使用ClonBrowser做更多的事情,並開始節省更多的時間。

免費注冊
готовы начать? 

не трать ни минуты.  Используй ClonBrowser, чтобы сделать больше и начать экономить больше времени.

Подпишитесь бесплатно
¿Estás listo para empezar?

No pierdas ni un minuto.Haga más con clonbrowser y comience a ahorrar más tiempo.

Registrate gratis
© 2019-2021 ClonBrowser