The measure of engagement on Facebook is the reach rate. However, most users are now reporting that Facebook’s reach is decreasing, so what can be done to improve it?
Why does Facebook reduce reach rates?
Too much information
Self-publishing is growing at an ever-increasing rate, with everyone posting their own content, which makes it easy to overload the platform with information. What’s more, everyone posts good and bad content, which can easily lead to bad information dissemination.
Facebook has reduced the arrival rate in order to reduce the bad information content and let users have a better experience.
Facebook’s algorithm problem
Facebook has a news feed that shows updates from your friends, as well as your favorite Facebook pages.
Facebook does two things with news summaries:
One is to display high-quality content information; the other is to remove the bad content.
When Facebook does this, it gets a big increase in user engagement and the willingness to share quality content.
Facebook fans are important
1）The number of fans can increase the trust of a brand, but fans are not necessarily the ultimate customer base.
So how can customers be distinguished?
There are some users who can share your content, and some users who can play a role in maintaining your products, and the last part of these users is the target of your high-quality content output.
2）Facebook is a platform to strengthen relationships. If you like the content of a page, your friends will naturally like the page, which will play a part in the sales of the product.
3）In terms of Facebook advertising, fans will play a very important role. Because as long as fans interact with the ads, they can show the ads to more people.
Is Facebook the only platform that controls reach rates?
Most social platforms now limit reach rates. Of course, the platform for new users will be relatively loose, until users are familiar with the platform, which will begin to gradually restrict.